This month we’ll be sharing articles on changing shopping patterns, many of which revolve around the Millenials. According to Rahul Sehgal, CIO of Inland Investments, the challenge for landlords and retailers today is to figure out how the consumer thinks. This is complicated by the retirement of the Baby Boomer generation and the rise of the Millenials, currently in their 20’s and early 30’s, who are driving retail changes related to technology and omni-channel shopping.
See Rahul Behgal speak in ICSC’s Shopping Centers Today:
https://www.youtube.com/watch?v=KoZnb9BC1Zg