The advent of online shopping brought customers numerous new advantages: price comparisons, reviews, convenient browsing, home delivery. But research has indicated that shoppers are beginning to have online fatigue (see our last post on Integrating Online and In-store Shopping). The ever-increasing availability of information and buying alternatives on the internet has offered consumers almost too many options. Delivery is appealing, but scheduling deliveries can be a problem, and returns by mail are time consuming. Read More