80 Million Strong 

The roughly 80 million Millennials – a generation even larger than the Baby Boomers – were born between 1980 and 2000.  Now 15-35 years old, Millennials are just beginning to reach their peak spending years: building careers, setting up new households and having families.  Due to their sheer numbers and their stage in life, Millennials (also known as Generation Y) are expected to comprise almost one-third of retail sales by 2020. Read More