Forward Vision. Local Insight.
Our investment sales team specializes in exclusively representing private and institutional property owners in the sale or long-term net lease of their properties in the New York Metro Area. Through our extensive network of building owners, investors, capital lenders and government entities as well as our many years in practice in local markets, we have developed unsurpassed industry relationships, and continually gather real-time market data.
Admiral handles sales and long-term net-leasing assignments for all asset classes that fall under the investment property umbrella, including:
- Multifamily apartment buildings
- Retail, office and commercial buildings
- Industrial properties
- Mixed-use properties
- Development sites/vacant land
- Bulk unsold cooperative and condominium units/shares
- Bank and financial institution notes and REO properties
Our creative experts leverage their strong market analysis, investor intelligence, and deep-rooted relationships to market to the most qualified parties and realize maximum asset proceeds, taking sellers step-by-step through a carefully structured marketing process.
Typical Marketing Process
Accurate Valuation. The process begins with our accurate valuation of your property. We will provide you with a confidential, complimentary Opinion of Value, which analyzes the current income and expenses of the property as well as the future potential of the property, taking into account current and future zoning, new developments in the pipeline, and velocity of sales in the local market as well as who is buying and selling.
Analyzing the property’s value correctly is a key step in the marketing process. If the property is overpriced, it can languish on the market with little or no interest from buyers no matter how much marketing and advertising is done to support the sale. Of course, if a property is undervalued, the seller has left money on the table and has not attained the full value of the property.
Pre-Market Due Diligence. We conduct extensive research on the property and incorporate this into the preparation of our professional marketing materials. Our initial pre-market due diligence includes financial, regulatory, physical, legal, and local market aspects.
Benefits Assessment. It is important in marketing investment or user properties that the unique benefits of the particular property are understood by the broker so they can be conveyed to buyers in a clear and concise manner.
Institutional-Quality Marketing Materials. We create detailed institutional-quality marketing materials which include the property setup, offering memoranda, and ancillary marketing materials depending on the type of asset.
Customized Marketing Plan. Next we create a customized marketing plan with defined goals unique to the property. The marketing plan encompasses electronic, print and social media marketing platforms as well as old-fashioned cold-calling solicitation. Our deliberate marketing strategies are designed to generate maximum exposure and awareness in the marketplace, both locally and nationally, to the largest pool of highly qualified parties, including investors, buyers, and users.
Maximize Exposure. The single most important thing a broker can do for a seller is to provide wide-scale market exposure with the goal of creating a concentration of buyer interest and competitive bidding. We generate exposure in a variety of ways including extensive email, web, and social media marketing. We actively solicit by telephone using our proprietary database of over 15,000 active New York Metro Area property owners and investors. Further, in an effort to ensure the deepest market penetration for our clients, Admiral works diligently to be a “broker-friendly” shop that engenders cooperation and goodwill among other real estate brokerage houses and salespeople.
Identify and Qualify Prospects. Once we identify potential prospects from our proprietary lists and marketing efforts, we contact the prospects to make them aware of the investment opportunity and gauge interest. We then begin the process of qualifying the prospects, i.e. making sure they have the ability to close the transaction. We will share the due diligence information we have uncovered so that buyers can make a well-informed decision on whether or not to make an offer on the property. By proactively sharing information on the property, we reduce the chances of broken contracts and re-negotiation.
Offer Assessment and Negotiations. After a sustained marketing campaign, we typically receive multiple offers on a property. We will analyze the offers with you and advise you on the next steps, which may include a second round of bidding by the most highly qualified bidders, a final and best offers deadline, or a sealed bid. We may suggest sending out multiple contracts with all of the parties’ knowledge that we are doing so. Ultimately, our goal is to generate the offer with the best possible price and terms.
Control The Process. We monitor the contract phase in order to minimize down time and expedite closing. Because of our transactional experience, we can benchmark how long the marketing, negotiation, and contract phases should take, depending on the complexity of the transaction. Our transactional experience facilitates a smooth transaction within a controlled time period.